High Priority Information Needs of User Groups

>> Identifying the High Priority Information Needs of #Prospective Students at the SJSU #iSchool.

Key Information Needs:

““The test of the machine is the satisfaction it gives you. There isn't any other test. If the machine produces tranquility it's right. If it disturbs you it's wrong until either the machine or your mind is changed.” ― Robert M. Pirsig.

1. Admissions and Application Process

2. Financial Aid and Tuition Information

3. Quality and Prestige of Academic Program (Including: Social Media, #eWord-of-Mouth and Crowdsourcing of Information)

4. Career Trajectories with Job and Income Expectations

5. Program and Course Information

6. Diversity, Social Identity, and “Person-Organization Fit”

7. Program Completely Online (Including: Canvas Access, Mobile Apps and #eAccessibility)

8. Faculty Biographies, Resumes and Accomplishments

9. Student/Alumni Biographies, Success Stories and Accomplishments

10. Library (#eResources) and Available Technology (Including: AR/VR; 3D Printers; etc.)

High Priority Information Tasks:

>> Admissions and Application Process

• You want to understand the admissions process at SJSU #iSchool. >> Where would you go to find out more information starting from the home page?

• You want to make an application for the program. >> Where would you go?

• You want to know if the program is completely online. >> Where would you go?

>> Financial Aid and Tuition Information

• You want to find out details concerning the costs of tuition and enrollment at SJSU #iSchool. >> Where would you go?

• You want to learn more about financial aid and scholarships available for the program. >> Where would you go?

• You want to request additional information from the school. >> Where would you go?

>> Program and Course Information

• You want to research the various programs available at SJSU #iSchool. >> Where would you go?

• You want to look at a list of the required coursework for the program. >> Where would you go?

• You want to sign up for an Open House event. >> Where would you go?

>> Career Trajectories with Job and Income Expectations

• You want to figure out the basic career pathways offered in the program. >> Where would you go?

• You want to find some additional details concerning potential job titles and income expectations in the field. >> Where would you go?

• You want to understand what assistance the program offers in career development (i.e., CVs/resumes, interviews). >> Where would you go?

>> Quality and Prestige of the Program

• You want to see some student/alumni success stories and achievements in the field. >> Where would you go?

• You want to look at faculty CVs/resumes to research some of the professors in the program. >> Where would you go?

• You want to follow SJSU #iSchool on social media to get updates on the school. >> Where would you go?

• You want to find out about the retention and graduation rate for the program. >> Where would you go?

"Design, stripped to its essence, can be defined as the human nature to shape and make our environment in ways without precedent in nature, to serve our needs and give meaning to our lives." -- John Heskett.